SJourney Accompanies Hanoi in Boosting Tourism for Late 2025
Hanoi – June 26, 2025, at the Conference on Implementing the 2025 Tourism Product Stimulus Plan organized by the Hanoi Department of Tourism, SJourney was honored to be one of the featured enterprises invited to present its products and connect with the capital’s travel and hospitality business community.
In his opening remarks, Mr. Trần Trung Hiếu – Deputy Director of the Hanoi Department of Tourism – emphasized: “Hanoi is entering a golden period for a breakthrough — both in visitor numbers and the quality of travel experiences. New tourism products are not just highlights, but keys to elevating the capital’s position within the national and international tourism value chain.”
During the event, Mr. Phan Trọng Thắng – representative of SJourney – delivered an impressive presentation on SJourney Express, Vietnam’s first luxury rail tourism experience, which is drawing significant attention from both domestic and international markets. More than just a train, SJourney is a journey of emotions, where the past and present blend seamlessly to offer rich cultural, artistic, and authentic Vietnamese experiences.
From Nostalgia to Modernity – Where Contrasts Create Uniqueness
Inspired by Indochine architecture of the 1930s, SJourney recreates nostalgic beauty in every design detail, harmoniously combining classic charm with modern amenities and world-class service standards. Each train cabin – from Deluxe Cabins to the Presidential Suite – is thoughtfully crafted to provide a refined, intimate atmosphere steeped in elegance and artistic flair.
Born from the strategic vision of Mr. Trần Sỹ Sơn, the project’s founder, SJourney emerged from a simple yet profound question: “Why hasn’t Vietnam – with its stunning landscapes, cultural depth, and heritage railway network – yet offered a world-class train journey?”
SJourney is the answer – not merely a means of transportation, but an artistic journey on rails, inviting travelers to slow down and truly feel the depth of Vietnam’s culture through every region they pass.
Aligning with Hanoi’s Strategy to Elevate Tourism
SJourney’s presence at the 2025 Hanoi Tourism Conference affirms its pioneering role in the luxury railway travel segment and reinforces its commitment to accompanying the city in expanding tourism experiences and crafting culturally rich, creative offerings.
As Hanoi vigorously develops inter-regional travel routes, promotes nighttime tourism, and reimagines rail infrastructure as a new axis for connection, SJourney is poised to become a “distinctive piece” that enriches the capital’s tourism landscape during this period of recovery and acceleration.
Discover Vietnam in a different way – let SJourney help you write a journey full of inspiration.
