Hoi An Places to Visit: Top Attractions, Sightseeing & Hidden Gems
If you’re planning your Vietnam itinerary, Hoi An is where history, culture, and natural beauty converge to create an unforgettable travel experience. This UNESCO World Heritage site in central Vietnam captivates visitors with its remarkably preserved Ancient Town, lantern-lit streets, and authentic cultural atmosphere. Unlike the bustling energy of Hanoi or the modern vibrancy of Ho Chi Minh City, Hoi An offers a peaceful journey through time, where centuries-old architecture stands alongside thriving artisan traditions and culinary excellence. Let’s explore some Hoi An places to visit with SJourney.
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ToggleWhy Hoi An Deserves a Place on Your Vietnam Journey
Hoi An‘s exceptional value lies in its unique position as one of Southeast Asia’s best-preserved trading ports. From the 15th to 19th centuries, merchants from China, Japan, Europe, and across Asia converged here, creating a cultural melting pot reflected in the town’s distinctive architecture and traditions.
What sets Hoi An apart from other Vietnamese destinations is its remarkable authenticity. The Ancient Town restricts motorized vehicles, creating a pedestrian-friendly atmosphere where you can wander narrow lanes without the chaos typical of Vietnamese cities. The town’s commitment to preservation means that Hoi An Vietnam attractions maintain their original character rather than being reconstructed replicas. Moreover, Hoi An seamlessly blends cultural immersion with natural beauty

Must-See Historic and Cultural Sites
The Ancient Town
The Ancient Town forms the centerpiece of any visit to Hoi An, representing one of the most important Hoi An sightseeing destinations in Vietnam. This compact quarter of weathered yellow buildings, tile-roofed shophouses, and atmospheric alleys transports you to the town’s golden age as a bustling international port.
During daylight hours, you can wander through the well-preserved streets and admire the blend of different architectural styles. While in the evening, hundreds of silk lanterns illuminate in warm hues, making evening walks through the Ancient Town an essential experience.

Japanese Covered Bridge
This bridge was built over 400 years ago to connect the Japanese and Chinese quarters. This graceful structure, adorned with intricate carvings and a small temple inside, has become the symbol of Hoi An itself.

Ancient house – Tan Ky Ancient House, Phung Hung Ancient House
These two remarkably preserved merchant homes showcase the architectural fusion of Japanese, Chinese, and Vietnamese influences.
- Tan Ky Ancient House, built over 200 years ago, features ornate wooden carvings, antique furniture, and a distinctive architectural layout designed to maximize natural ventilation and light.
- Phung Hung Ancient House, nearly 230 years old, demonstrates similar architectural brilliance with its 80 ironwood columns and balcony offering views of the street below.

Hoi An Central Market
For authentic insight into daily life, visit the Hoi An Central Market early in the morning when locals shop for fresh ingredients. This bustling marketplace overflows with colorful produce, aromatic herbs, fresh seafood, and traditional snacks.
Museums Preserving Hoi An’s Heritage
Several small museums throughout the Ancient Town provide a deeper context for understanding Hoi An’s history:
- Museum of Trade Ceramics: Displays ancient pottery excavated from Hoi An and explains the town’s role in the ceramic trade that connected Asia from the 8th to the 18th centuries. The beautiful traditional house setting enhances the experience.
- Museum of Sa Huynh Culture: Showcases artifacts from the ancient Sa Huynh civilization that inhabited this region over 2,000 years ago, predating Hoi An’s establishment as a trading port.
- Hoi An Museum of History and Culture: Offers comprehensive exhibits covering the town’s evolution from prehistoric times through its trading port heyday to the present day, helping visitors understand the layers of history visible throughout the town.
>> Explore more: Hoi An Autumn: Embracing the Rainy Charm and Mid-Autumn Magic
Hands-On Cultural Experiences
Au Lac Wood Art – Traditional Craftsmanship
One of the most rewarding Hoi An attractions for culturally curious travelers, Au Lac Wood Art invites you to learn the ancient technique of woodblock painting directly from skilled artisans. This hands-on workshop teaches you to carve designs into wooden blocks, apply ink, and transfer the image onto paper or fabric.

Thanh Ha Pottery Village – Living Craft Tradition
Located just five kilometers from the Ancient Town, Thanh Ha Pottery Village has practiced ceramic craftsmanship for over 500 years. This off-the-beaten-path destination provides authentic insight into rural Vietnamese life and traditional pottery-making techniques passed through generations.
At the Thanh Ha Terracotta Park, you can observe master potters shaping clay on traditional wheels with remarkable speed and precision. Visitors are encouraged to try their hand at the craft, experiencing firsthand the skill required to create even simple ceramic pieces.

Culinary Spots – Where Locals Actually Eat
Discovering authentic Hoi An cuisine means venturing beyond tourist-heavy restaurants to find where residents dine. The most memorable meals often come from humble establishments that prioritize flavor and tradition over ambiance.
- Early morning at Central Market offers the best opportunity to eat alongside locals. Food stalls serve steaming bowls of cao lau and mi quang to workers before they start their day.
- Street food carts operating from simple mobile setups throughout residential neighborhoods serve some of the town’s best banh mi Hoi An, banh bao, banh vac (white rose dumplings), and banh xeo (sizzling crepes).
- Family-run eateries located away from the Ancient Town’s core provide authentic experiences without tourist crowds. Look for places with Vietnamese-only menus and tables filled with local families.

Banh mi Hoi An
Natural Attractions Surrounding Hoi An
Thu Bon River and Hoai River
The waterways flowing through and around Hoi An offer peaceful escapes and unique perspectives on the town. Traditional boat rides at sunset provide stunning views as the Ancient Town’s silhouette appears against colorful skies. Local boatmen share stories about the rivers’ history and point out landmarks invisible from land, such as boat-building yards and riverside temples.
For more interactive experiences, consider kayaking along these waterways, allowing you to explore at your own pace while observing fishermen casting nets and daily life along the riverbanks.

An Bang Beach
Just five kilometers from the Ancient Town, An Bang Beach offers a pristine coastline with soft golden sand and clear turquoise waters. The easy cycling route through the countryside makes reaching the beach part of the adventure, passing through villages and farmland that reveal rural life.
Cam Thanh Coconut Village
The lush coconut palm forests of Cam Thanh Village create a unique ecosystem where traditional fishing communities have thrived for generations. The highlight here is experiencing basket boat rides through narrow waterways surrounded by dense coconut palms.
Tra Que Vegetable Village
Just three kilometers from the Ancient Town, Tra Que Village specializes in cultivating the aromatic herbs and vegetables that make Hoi An cuisine distinctive. Visiting these organic gardens provides insight into sustainable farming practices and the origins of ingredients in your meals.
>> Discover more: Things to Do in Hoi An Vietnam: The Ultimate Travel Guide
Frequently Asked Questions
What are the top Hoi An places to visit for first-time travelers?
First-time visitors should prioritize the Ancient Town (especially the Japanese Covered Bridge and historic houses), take a sunset boat ride on the Thu Bon River, experience a cooking class or craft workshop, and visit An Bang Beach. These attractions provide a comprehensive introduction to Hoi An’s cultural and natural offerings.
Do SJourney’s itineraries include Hoi An?
Yes, SJourney offers carefully curated Vietnam itineraries that feature Hoi An as a highlight destination, ensuring you experience the best the town has to offer with expert local guidance.
What is the best time to do sightseeing in Hoi An?
Early morning (6-9 AM) offers the coolest temperatures and fewest crowds, perfect for photography and peaceful exploration. Late afternoon into evening (4-8 PM) showcases the lantern-lit atmosphere that makes Hoi An magical.
Can I visit all the main Hoi An Vietnam attractions on foot?
The Ancient Town and central attractions are easily walkable. However, beaches, villages, and countryside attractions require bicycles, motorbikes, or arranged transportation. Bicycles are the most popular and enjoyable option for exploring beyond the town center.
>> Explore the journey of your dreams with SJourney, where every detail is crafted with care. Discover more HERE.
Conclusion
Hoi An stands as Vietnam’s most enchanting destination, where meticulously preserved heritage, living traditions, and natural beauty create an experience that resonates long after you leave. From wandering lantern-lit streets and exploring architectural treasures to learning ancient crafts and cycling through emerald countryside, these Hoi An places to visit offer something meaningful for every type of traveler.
Ready to discover Hoi An’s magic for yourself? Let SJourney create your perfect central Vietnam adventure with expertly designed itineraries that showcase both famous landmarks and hidden gems. Our local guides ensure you experience authentic Hoi An beyond the tourist trail, from secret food spots known only to residents to cultural workshops with master artisans. Contact us today to start planning your unforgettable Hoi An adventure.
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The Travel Story Team is the editorial group behind Vietnam Luxury Express — passionate storytellers and travel enthusiasts dedicated to sharing the art of luxury train journeys across Vietnam.







